I did this deal Saturday. Price before coupons was about $37. I rolled over a $10 coupon from the recent 'Chill out at Home' promotion and combined with several manufacturers coupons (I had a coupon for everything except 1 item). In the end, I spent only $11 out of pocket, and I earned a $10 store coupon!!
Yes, most of the items were not things I usually buy and it did take me quite a while to wander around the store matching my coupons to items included in the promotion. As annoying as it is to set up a transaction like this, it sure gives you a little rush to walk out of the store with such a deal under your belt!